Final Project: Target Marketing Strategy

When unveiling a new product, companies come up with different plans or strategies on how to attack the market place or their competition.  "Companies need to consider many factors when choosing a market-targeting strategy. Which strategy is best depends on company resources. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   This is a smart way of conducting business, if you want to be successful.  IN-SEASON Spirits has recruited the best most experienced marketing individuals, to introduce our new product, which is "StrawMISSBERRY" Flavored Vodka in this highly competitive spirits field."When a firm introduces a new product, it may be practical to launch only one version, and undifferentiated marketing or concentrated marketing may make the most sense."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 32. Although we have already come up with 5 unique flavors for our brand, we as a company thought that it would be best to concentrate on one flavor for now. To make sure that we market it properly and strengthen the brand before the release of our other flavors. Our vodka is very unique, therefore our main target is the more sophisticated type of individual from the ages 25-40. Our vodka is not what one would call a "shooter" type of beverage. It is meant to be more of a "martini" or "specialty cocktail" kind of  flavored vodka. For this reason we chose to have marketing campaigns in more sophisticated type of publications, as well as strategically handpicked markets in different major cities.