Final Project: Marketing Mix - Product

"Product is Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. "Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 208. The Story of our product, IN-SEASON Spirits continues in 2011, when we launched our flavor "StrawMISSBERRY" in 2009, it sparked a cult-like following of loyal fans across the country. In turn, it escalated the IN-SEASON brand to a whole new level. Today we have our unique flavor, "StrawMISSBERRY" (Strawberry.) Pretty soon we will be releasing four more refreshing flavors to the market, which will result in endless cocktail creations. These flavors are as follows:"PomaGRANITDAMNIT!" (pomegranate) the freshness of this fruit is produced during the months of AUG-DEC. "WhatA-MELON" (watermelon) flavored vodka, which is best in season through the months of June-Nov. Our 4th flavor of vodka is "The GRAPE-Escape"(Grape) in which this fruit is in season during the months of July-Dec. Our 5th flavor is "BaGUAVA-Mama!" (Guava) which this fruit is in season during the months of Nov-April. For more information about our upcoming product, please feel free to go to our website IN_Seasonspirits.com. IN-SEASON Spirits aims to show the world how serious we are about the exclusivity of our product and  delivering the freshest flavored vodka the market has to offer. "Some companies manage very complex product portfolios""Marketing: An Introduction for Education Management Corporation, 10th Edition pg.220. We as a brand would love to become big enough to hold a complex portfolio, we are trying to take it one step at a time by releasing one flavor, even though we have 5 more in store.As for now IN-SEASON Spirits main and only focus is on strengthening the brand.