Final Project: Marketing Mix - Promotion

IN-SEASON Spirits uses strategic marketing ideas and tools for the promotion of this unique product. We are heavily involved in social media such as FaceBook, Twitter, Blogsites, etc. We advertise on Billboards in major cities, busiest or well-known areas such as Miami Beach, New York Times Square, LA's Sunset Blvd, Las Vegas's very famous "Strip." Etc.. You can also find IN-SEASON ad campaigns inside boutique couture publication's such as "Ocean Drive,' "944" and Lifestyle publication's such as "Cigar Aficionado," "GQ," and "Detail." IN-SEASON Spirits pushes the envelope heavily on our marketing because of our strong competition in the "Spirits" Business.  "Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships."   Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg. 377 We feel that you constantly have to be in the public eye or you can very easily be forgotten. IN-SEASON is also a main sponsor at The Winter Music Conference in Miami which is an annual event held in MiamiBeach in mid- March. "Personal selling is the interpersonal 
arm of marketing communications, in which the sales force interacts with customers andprospects to build relationships and make sales. Sales promotion consists of shortterm incentives to encourage purchase or sale of a product or service."  Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 411We have a marketing team of young individuals that are constantly coming up with great innovative ideas on how to promote our brand. We Co-promote events at different major Nightclubs and Lounges in major cities across the United States. Every year we participate in the biggest conventions such as The Bar and Nightclub convention thats held the beginning of March in Las Vegas. Along with Bar and Nightclub convention we also have a booth at MAGIC, which is The biggest Fashion and retail convention, that is also held in Las Vegas during the months of February and August.  We are always looking for sponsorship opportunities, to strengthen our unique brand. For inquiries please contact Luis Silva @ (702) 272-4700. or EMAIL: Lsilva@in_seasonspirits.com.