Final Project: Implementation Evaluation Control

In order to take the first step to success for the company, certain things need to take place." The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  pg. 55. This was simply done by first finding the perfect location to start the distillation process for our perfected spirit. We came together as college schoolmates. we are all from Santa Barbara, and we figured that California has the best weather for production, which led to the locale of our headquarters. We then decided on the company name or brand (IN-SEASON Spirits.) After accomplishing that we divided the company into different departments: (Creative- which came up with the different flavors. Finance- which regulates all costs and budgeting. Marketing -constantly coming up with innovative ideas on showcasing our brand to the public, socially, electronically, verbally, etc. Packaging- once distillation is completed and product is ready for distribution and sales, this department is in charge of bottling it and making it pretty.) This is an example of how the company is run by some young executives, and how our product becomes reality. Once all the plans are laid out and every employee or executive has a job or responsibility to execute, its time to implement!  "Through implementation, the company turns the plans into actions." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 55. By doing so hopefully, every plan turned to action by the company is the right one. Collectively from beginning to end everyone that is part of the whole production process plays a big importance in the overall picture of the success of the company. "Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 55. I strongly agree with this statement. I feel that you can do the right things, and have positive outcomes, but if you dont neccesarily outline and plan it out with some sort of direction, you would be taking backward steps as opposed to moving forward.