We are a premium priced brand."For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low"Marketing: An Introduction for Education Management Corporation, 10th Edition pg 292. That "cue" that the consumer may need is all in the "strawberry" flavored vodka. Once they taste the freshness and subtleness, they will compare to other flavored vodkas they have recently tasted they will automatically be turned on to our product, once they realize there is no after kick or bite. Our bottles you will find retail at around $45 at stores such as Smiths, Ralphs, Whole Foods, and Bristol Farms. Our aim and goal is to be placed or be inside upper scale fine dining establishments, Lounges, Nightclubs..etc. We are at all the bigger markets around the United States such as Chicago, NY, Miami, Las Vegas, and California.
"The concept of customer value is critical to good pricing and to successful marketing in general. Slow down for a minute and be certain that you appreciate what value really means."
Marketing: An Introduction for Education Management Corporation, 10th Edition pg.285 Our aim is not to be very commercial. We are priced in the higher on the higher end scale because of who we are and the great pride that IN-SEASON Spirits takes in bringing you a boutique Vodka that comes in small batches once a year when our fruit is in peak condition to be picked and distilled at its finest stage. Once our fresh Strawberries are picked, distilled, and bottled in small batches the Spirit or our Product is distributed to our loyal consumers and different accounts across the United States and once its gone for the year its gone, then we start the process again for the following year.
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