Friday, June 3, 2011

Final Project: Marketing Mix - Distribution

 IN-SEASON Spirits, currently is distributed in California's Los Angeles metropolitan area, as well as Ventura county and Santa Barbara, and San Francisco, by" Exclusive Distribution, which means
Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 324  Our distribution also includes Miami, New York, Chicago, Las Vegas, and other selected markets. Our brand currently is distributed by major distribution companies such as Deluca distribution and Southern Wine and Spirits. Once our product is finished and has gone through the still and distillation process at our main plant in Santa Barbara, it is then packaged and sent out either by trucks all throughout certain markets in California and Las Vegas. Our product that goes to our East Coast accounts such as New York, Chicago, Miami gets shipped and delivered by airplane to their local distribution company that IN SEASON deals with and then dispersed to the desired destination of where the order was placed.  Once IN-SEASON Spirits has accomplished the  financial goals we have set for the brand in the United States, we plan on becoming even bigger internationally, but that will have to wait due to figuring out certain countries distribution systems. "In some markets, the distribution system is complex and hard to penetrate, consisting of many layers and large numbers of intermediaries." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 325. 

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