Final Project: Objectives

 When a new company is starting out, it is very important that they have a strategic short term and long term plan. This plan is done by setting goals, being aware of their competition, budgets, what it is that they are trying to sell, etc. "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. "(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pg 389. IN-SEASON Spirits main objectives are to continue to produce and distribute a great product using the freshest fruit year after year, using the most modern technology in our distillation process. Another objective is to cater to to our loyal fans, by keeping them up to date with any new products or flavors or business partnerships, promotions, or events that IN-SEASON Spirits may be conducting in the near future thru email, social media, or website.