Final Project: Situation or SWOT Analysis

SWOT Analysis is a useful marketing technique for understanding the companies or brands Strengths and Weaknesses, and for identifying both the Opportunities open to you, and the Threats you face as a business. According to the book "Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand." (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 55). Some of the strengths of IN-SEASON Spirits are that we use the freshest of ingredients to make our vodkas as opposed to other "Big Boys" or well-known brands that are used to making mass production and using product not as refined as our exclusive product. Our Exclusivity is very important to our brand at the same time it could be a weakness or as I would like to call it a challenge. Challenges or obstacles can be overcome. Being that we are an exclusive seasonal brand, in order to stay in the public eye of our loyal fans, we depend on word of mouth marketing, and a lot of our spending budget is in that department. We feel that we have to spend  money on marketing to compete with the bigger brands, that offer the same flavored vodka as IN-SEASON Spirits. According to the marketing textbook "One firm can have essentially the same strategy as another, yet win in the marketplace through better execution."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57). That is exactly how IN-SEASON Spirits feel when it comes to comparing our flavored vodkas to other more known flavors that carry the Absolut, Skyy, Grey Goose, Belvedere, Three Olives brands, there's no competition. That is our motto we live by, and thats what our loyal fans and consumers see in our product. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57) IN-SEASON Spirits believes in this quote, that is why every opportunity we have we got to execute, especially being a fairly new boutique flavored vodka. As the Director of Marketing i intend to reach out to all the hippest, hottest restaurants in the major cities, like Chicago, Miami, LasVegas, New York, Los Angeles etc. and conduct tasting parties or mixers. Along with that Social media is going to be a major tool as well. We are heavily involved on Twitter, FaceBook, and all other social media outlets. One opportunity we look to jump on is that along with being a sophisticated Flavored vodka,  for business men, we also take a "lady friendly" approach to the packaging of our product with the sparkling pink bottle with artistic lettering that translates along with the flavor, being strawberry. That in turn, is appealing to ladies that may want to try it, and enjoy it. Another opportunity that we hope to capitalize on is that we only release a limited yearly quantity of our fresh flavor, which leads to our exclusivity, that in turn equals anticipation to get hands on our product.