Thursday, May 26, 2011

Final Project: Business Mission Statement

"IN-SEASON" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete.The complexity of the freshly distilled strawberries draw out and complements the flavors of whatever is mixed with. Add to that the distinctly clean finish of and absence of alcohol burn, and you have the most celebrated vodka cocktail experience IN-SEASON takes great pride in all the fine detail that comes with this product, aside from the freshness,and the uniqueness about the bottle packaging and presentation. "A clear mission statement acts as an “invisible hand” that guides people in the organization", Marketing: An Introduction, Armstrong/Kotler, pg. 39), it is important that Your brand has something special that is going to distinguish you from all the other brands of spirits out there, that are already established. It all starts out by your Mission statement. What do you want to accomplish 5, 10, 20 years from now."An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound MISSION" Marketing: An Introduction, Armstrong/Kotler, pg. 39. Along with our mission, we want to make sure that the consumer can enjoy a fresh strawberry flavored cocktail, socially, or while having a good time,and ALWAYS practicing safe, responsible drinking.

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