Final Project:Pitch

    I have come up with The best in-season fresh fruit flavored  Boutique vodkas. Our first flavor is "StrawMISSBERRY Fields," farmed and picked in Ventura county. This delicious tasting fruit is in-season from the months of March-October. We specialize in producing the finest fruit flavors using the finest, fresh In-season fruit. We are a boutique product that produces in small batches from a small distillery along the beautiful coast in Santa Barbara.We are looking to introduce other flavors to the market in the near future. These flavors are "PomaGRANITDAMNIT!" the freshness of this fruit is produced during the months of AUG-DEC. "WhatA-MELON" flavored vodka, which is best in season through the months of June-Nov. Our 4th flavor of vodka is "The GRAPE-Escape" in which this fruit is in season during the months of July-Dec. Our 5th flavor is "BaGUAVA-Mama!" which this fruit is in season during the months of Nov-April .We are a premium priced brand. Our bottles you will find priced at around $45 at stores such as Smiths, Ralphs, Whole Foods, and Bristol Farms. Our aim and goal is to be placed or be inside upper scale fine dining establishments, Lounges, Nightclubs..etc. We are also in bigger markets around the United States such as Chicago, NY, Miami, Las Vegas, and California."Although such value pitches might work for now, long-term national-brand success requires continued investment in product innovation and brand marketing"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    pg 232. Which that is the plan IN-SEASON Spirits has for our long term success. We plan on constantly upgrading our products, evolving as a company through time and staying in the public eye through innovative and trendsetting marketing.