Thursday, May 5, 2011
EOC;Week 5 SONY Sleuths-Marketing
So i guess we have another case of internet hacking. According to http://www.tomsguide.com/us/Sony-PlayStation-Network-Hacked-Consumer-Data. A group of hackers that go by the name "Anonymous"has hacked and compromised SONY Playstation Network. This month has not been a good month for SONY, in regards to hackers. Apparently this group of hackers have done this current assault on SONY's database in retaliation to the now settled lawsuit against George Hotz, a well known Hacker and member of "Anonymous."This internet hacker attack has effected more than 77 million psn users in the US. A couple of things i would do with my loyal customers is first apologize and make sure these peoples personal finances have not been compromised by the Hackers, if so from a business standpoint i would be forced to compensate my loyal customers. Depending on the amount of financial loss i would treat every situation different, for example,if there was a very large sum lost by the customer, i would make sure they received a big percentage back. Another step in the customer information protection process i would make sure to update SONYs security system every month or so to stay on top of the latest Protection technology. I would also definitely think of new ideas of how to get customers information and make sure its secured in the near future to keep something like this from happening again.
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